GUIDE2024-12-09·13 min read
Outsourcing Faceless Video Production: Complete Guide
Scale your channel with freelancers. Hiring editors, writers, and designers. SOPs, management, and cost breakdown.
#outsourcing#scaling#freelancers#team building
Want to scale your faceless channel without burning out? Here's how to build a team and outsource video production effectively.
When to Start Outsourcing
- You're monetized and can reinvest revenue
- You have a proven format that works
- You're bottlenecked on time, not ideas
- You can afford $200-500/month minimum
What to Outsource First
1. Video Editing (Highest Impact)
- Takes 3-10 hours per video
- Most time-consuming task
- Easy to train with clear SOPs
- Cost: $20-100 per video
2. Thumbnail Design
- Critical for CTR
- Designers are affordable
- Can batch order multiple
- Cost: $5-25 per thumbnail
3. Scriptwriting
- Research-heavy work
- Requires niche understanding
- Harder to find good writers
- Cost: $30-100 per script
4. Voice Recording
- If using human voice
- Or AI voice generation management
- Cost: $20-50 per video or flat monthly
Where to Find Freelancers
Video Editors
- Fiverr: Budget option, $20-50/video
- Upwork: More vetted, $50-150/video
- OnlineJobs.ph: Filipino editors, affordable long-term
- YouTube editor communities: Reddit, Discord
- Editvideo.io: Specialized for YouTubers
Thumbnail Designers
- Fiverr: $5-30 per thumbnail
- 99designs: Higher quality, higher price
- Design Pickle: Unlimited designs, flat monthly fee
- Twitter/X: Many designers advertise services
Scriptwriters
- Upwork: Best for quality writers
- Contently: Professional content writers
- Problogger Job Board: Writers looking for work
- Your audience: Superfans sometimes make great writers
Creating SOPs (Standard Operating Procedures)
Why SOPs Matter
- Ensures consistency across all videos
- Makes training new team members easy
- Reduces back-and-forth communication
- Protects your brand quality
What to Document
- Video structure: Intro, hook, content, outro format
- Editing style: Transitions, effects, pacing examples
- Audio specs: Levels, music style, sound effects
- Visual style: Colors, fonts, overlay examples
- Export settings: Resolution, format, file naming
- Brand guidelines: Logo usage, channel personality
SOP Format
- Record yourself doing the task (Loom)
- Write step-by-step instructions
- Include example files
- Store in Notion or Google Drive
- Update based on feedback
Hiring Process
Step 1: Create Test Task
- Give a small paid task ($20-50)
- Provide clear instructions + examples
- Set deadline (24-48 hours)
- Evaluate 3-5 candidates
Step 2: Evaluate Results
- Quality of work
- Ability to follow instructions
- Communication responsiveness
- Meeting deadline
- Attention to detail
Step 3: Trial Period
- Start with 3-5 videos
- Provide detailed feedback
- See if they improve
- Assess reliability over time
Communication & Management
Tools
- Slack: Daily communication
- Trello/Notion: Task management
- Google Drive: File sharing
- Frame.io: Video review with timestamps
- Loom: Quick feedback videos
Best Practices
- Weekly check-ins for ongoing projects
- Clear deadlines with buffer time
- Feedback in video format when possible
- Document all decisions
- Pay on time, every time
Pricing Models
Per-Video
- Best for starting out
- Clear cost per video
- Flexibility in volume
- Can shop around
Monthly Retainer
- Set number of videos/month
- Better rates typically
- More committed relationship
- Predictable costs
Full-Time Hire
- Dedicated team member
- Full availability
- Higher commitment
- $500-2000/month for overseas talent
Cost Breakdown Example
Budget Option (2 videos/week):
- Editor: $30/video × 8 = $240
- Thumbnails: $10 × 8 = $80
- Scripts: $40 × 8 = $320
Total: ~$640/month
Mid-Tier (4 videos/week):
- Editor (retainer): $800
- Designer (retainer): $300
- Writer (retainer): $600
Total: ~$1,700/month
Scaling Your Team
Phase 1: Solo + 1 Editor
- You: Scripts, strategy, voice
- Editor: Everything post-voice
Phase 2: Add Designer + Writer
- Writer: Research + scripts
- Designer: Thumbnails
- You: Review, voice, strategy
Phase 3: Full Production Team
- Project manager
- Multiple editors
- Writers for different series
- You: Creative direction, growth
Protecting Your Channel
- Never share passwords: Use YouTube's Brand Account roles
- Contracts: Simple agreements for work-for-hire
- Backup everything: Keep copies of all raw files
- Multiple freelancers: Don't depend on one person
Common Mistakes
- ❌ Hiring before having profitable format
- ❌ No SOPs, expecting mind-reading
- ❌ Choosing cheapest option over reliable
- ❌ Not providing enough feedback
- ❌ Micromanaging after delegation
- ❌ Single point of failure (one editor)
Outsourcing transforms a side hustle into a scalable business. Start with editing—the biggest time sink—then expand as revenue allows. The goal is to spend your time on strategy and growth, not repetitive production tasks.