GUIDE2025-12-12·9 min read
One-Click Crossposting: Auto-Distribute Shorts to YouTube/TikTok/IG
Set up a Make.com robot to pull from Drive, generate platform-specific titles, and upload Shorts across YT/TikTok/IG with UTM tracking.
#distribution#automation#shorts#tiktok#instagram
Faceless Directory Editorial
Research & SEO Team
Published: 2025-12-12
Updated: 2025-12-12
Upload once, publish everywhere (YouTube, TikTok, IG) via Make.com. Generate platform-specific titles, covers, and UTMs to avoid copy-paste penalties.
Why Automate Crossposting
- Catch first-mover advantage across platforms when one algo is cold.
- Differentiated copy reduces duplicate-content downgrades.
- Centralized tracking to measure ROI by channel.
Architecture
- Input: New file in Google Drive/Dropbox triggers Make.com scenario.
- Metadata: Filename format `idea__platformHints__kw1_kw2.mp4`.
- Generate: GPT crafts per-platform title/desc/tags; Canva API renders covers.
- Publish: Upload via YouTube/TikTok/IG APIs with staggered timing.
- Track: Inject UTMs; log responses to a Sheet for audit.
Copy Templates (Platform-Specific)
- YouTube: question + outcome (“How to … | 30s”).
- TikTok: emotional word + hashtag (“wild / broke it / insane”).
- IG Reels: action + scene (“30s setup for [result]”).
Execution Details
- Covers: two sizes via Canva API; swap platform logo; avoid watermarks on first frame.
- Scheduling: stagger 15–30 minutes to avoid simultaneous-post downgrades.
- Music: platform rules differ—use silent/self-made tracks; TikTok can use its library version.
Monitoring & Rollback
- Retry up to 3 times; flag “manual fix” afterward.
- Store upload response (videoId/URL) for takedowns or edits.
- Archive mapping (asset → platforms) in Sheet/GCS to trace distribution.
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